G2C benefits

G2C Should Be Bigger

Ecommerce is ideally suited to G2C interactions, however because Government is both conservative, and often chooses contractors that are expert in Government systems rather than ecommerce there have been a number of expensive failures and there are a large number of G2C ecommerce systems that have very poor usability. Generally Government is a monopoly so it does not have the competitive force that has driven the improvements in B2C ecommerce and is often behind B2B in functionality and roll out.

Ecommerce Benefits

  • Self service shopping
  • 24 x7
  • Accurate orders
  • Accurate Prompt Payment
  • much lower cost than previous methods
  • quicker to change than previous methods
  • much better more customised service
  • Much lower running costs

Results of eCommerce Benefits

Government is still gradually adopting ecommerce, and the benefits are now well proven. However there is still a tendency to significantly over specify and pay resulting in overly complex ecommerce systems. A low cost ecommerce system ensures benefits, and allows the service to be promoted so that customers are aware that they can interact electronically.

Modern Ecommerce Requirements

  • Traffic - Search engine optimisation and support for ad tracking to assist with take up of the service
  • Self service - good usability ensures system is self service and minimises costs
  • FAQ and help - process to ensure that all queries can be answered on line
  • All ways on - 100% uptime payment fail over so site up even if bank down
  • automated processes to support results of site interactions
  • ability to support jumps in demand
  • Continued cost reduction and improved customer service


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Explore @UK
Success Stories

Why Choose @UK?

  • Green Marketplace with over 1 million users
  • Get analysis results fast: fully-automated
  • Guaranteed savings & Immediate business plan
  • Full granular, line-item level reporting
  • Products, categories and suppliers responsible for your procurement carbon footprint
  • Over £120 billion analysed to date
  • Over 290,000 companies formed
Find out more

@UK PLC is the leading ecommerce marketplace, with over 1 million users. We believe that @UK PLC has significantly more users than all the other UK marketplaces combined, and that we are probably the largest transactional b2b marketplace providing integrated eCommerce and eProcurement worldwide.

@UK PLC is the first large volume green marketplace with over 3 million products that have carbon footprints. @UK PLC supports businesses from start up through to being members of the fortune 500, and is a leading Company Formation & Company Registration Agent with over 290,000 Limited Companies formed.


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'The project was particularly exciting as it allowed for joint work with leading academics at the University of Reading and Research scientists at @UK PLC. This is one of the largest and most innovative KTP projects ever undertaken and we are very excited by the results. We believe that the new tool is groundbreaking and has come at exactly the right time to help public and private sector organizations achieve savings.'

Professor Mark Bishop, Department of Computing

'It's really useful because we can look at the information from all different angles and it's so easy to use,' says Ms Hamilton. 'It will help us rationalise and standardise our suppliers and products, which in turn means we can get better prices.'

Vicki Hamilton, The Head of Procurement and Supplies for the Outer South East London Shared Procurement
London Procurement Program


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