B2C Benefits

B2C: More Advanced & Competitive

B2C ecommerce is much more advanced and competitive than b2b ecommerce. Consumers normally have a a large number of choices, and so sites have to be fast easy to use and quick to navigate. The focus is now on attracting, retaining customers and increasing the profitable sales.

Ecommerce Benefits

  • Self service shopping
  • 24 x7
  • Accurate orders
  • Accurate Prompt Payment
  • Accurate Payment
  • lower cost than catalogue and mail/phone order
  • quicker to change than catalogue and mail/phone order
  • larger catalogues and or more customised service
  • Much more profitable

Results of eCommerce Benefits

There are always new B2C niches being created, and ecommerce allows you to take new products to market much more quickly than previously. However, for established markets the competition is ferocious, and there is a constant battle to attract and retain customers and margins.

Modern Ecommerce Requirements

  • Traffic - Search engine optimisation and support for ad tracking
  • Low Drop out Rate - fast pages, easy shopping basket and checkout
  • Up Sell - process tailored to product
  • All ways on - 100% uptime payment fail over so site up even if bank down
  • Rebates, loyalty schemes and promotions
  • automated returns
  • ability to support jumps in demand
  • Continued profitability


Find Out More
Explore @UK
Success Stories

Why Choose @UK?

  • Green Marketplace with over 1 million users
  • Get analysis results fast: fully-automated
  • Guaranteed savings & Immediate business plan
  • Full granular, line-item level reporting
  • Products, categories and suppliers responsible for your procurement carbon footprint
  • Over £120 billion analysed to date
  • Over 290,000 companies formed
Find out more

@UK PLC is the leading ecommerce marketplace, with over 1 million users. We believe that @UK PLC has significantly more users than all the other UK marketplaces combined, and that we are probably the largest transactional b2b marketplace providing integrated eCommerce and eProcurement worldwide.

@UK PLC is the first large volume green marketplace with over 3 million products that have carbon footprints. @UK PLC supports businesses from start up through to being members of the fortune 500, and is a leading Company Formation & Company Registration Agent with over 290,000 Limited Companies formed.


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'The project was particularly exciting as it allowed for joint work with leading academics at the University of Reading and Research scientists at @UK PLC. This is one of the largest and most innovative KTP projects ever undertaken and we are very excited by the results. We believe that the new tool is groundbreaking and has come at exactly the right time to help public and private sector organizations achieve savings.'

Professor Mark Bishop, Department of Computing

'It's really useful because we can look at the information from all different angles and it's so easy to use,' says Ms Hamilton. 'It will help us rationalise and standardise our suppliers and products, which in turn means we can get better prices.'

Vicki Hamilton, The Head of Procurement and Supplies for the Outer South East London Shared Procurement
London Procurement Program


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