B2B Benefits

B2B is still catching up

B2B ecommerce is generally behind b2c ecommerce. because the competition is less intense. Though there are sectors such as selling to small businesses where it is much more like B2C and the offerings are significantly better standard. Sectors which have low margins and high volumes are normally much more advanced since ecommerce is critical to profitability. Those sectors with high margins and lower volumes are generally less advanced and there is still the opportunity to gain a first move advantage.

Ecommerce Benefits

  • Lock ins through punchout integration
  • Self service shopping
  • 24 x7
  • Accurate orders
  • Accurate Prompt Payment
  • Accurate Payment
  • lower cost than catalogue and mail/phone order
  • quicker to change than catalogue and mail/phone order
  • larger catalogues and or more customised service
  • Much more profitable

Results of eCommerce Benefits

In the B2B sector there has been an intensified competition and a shifting of ground as companies have developed improved ecommerce system. However in most cases there is significant room for further improvement, and a lot of opportunities as buyers gradually roll out eprocurement systems and require improved punchout and catalogue management facilities. We have seen a number of customers make significant gains by employing B2C ecommerce techniques in a B2B environment.

Modern Ecommerce Requirements

  • Traffic - Search engine optimisation and support for ad tracking
  • Traffic - Punchout integration gives exclusive traffic
  • Low Drop out Rate - need to work with buyside systems so products are easy to purchase and approve
  • Up Sell - process tailored to product
  • All ways on - 100% uptime payment fail over so site up even if bank down
  • Rebates, loyalty schemes and promotions
  • automated returns
  • ability to support jumps in demand
  • Continued profitability


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Explore @UK
Success Stories

Why Choose @UK?

  • Green Marketplace with over 1 million users
  • Get analysis results fast: fully-automated
  • Guaranteed savings & Immediate business plan
  • Full granular, line-item level reporting
  • Products, categories and suppliers responsible for your procurement carbon footprint
  • Over £120 billion analysed to date
  • Over 290,000 companies formed
Find out more

@UK PLC is the leading ecommerce marketplace, with over 1 million users. We believe that @UK PLC has significantly more users than all the other UK marketplaces combined, and that we are probably the largest transactional b2b marketplace providing integrated eCommerce and eProcurement worldwide.

@UK PLC is the first large volume green marketplace with over 3 million products that have carbon footprints. @UK PLC supports businesses from start up through to being members of the fortune 500, and is a leading Company Formation & Company Registration Agent with over 290,000 Limited Companies formed.


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'The project was particularly exciting as it allowed for joint work with leading academics at the University of Reading and Research scientists at @UK PLC. This is one of the largest and most innovative KTP projects ever undertaken and we are very excited by the results. We believe that the new tool is groundbreaking and has come at exactly the right time to help public and private sector organizations achieve savings.'

Professor Mark Bishop, Department of Computing

'It's really useful because we can look at the information from all different angles and it's so easy to use,' says Ms Hamilton. 'It will help us rationalise and standardise our suppliers and products, which in turn means we can get better prices.'

Vicki Hamilton, The Head of Procurement and Supplies for the Outer South East London Shared Procurement
London Procurement Program


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