Branding Your Business
Branding Your Business explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand
The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business will help you to do this by explaining the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business.
Based around the theory that a brand is the total perception your customers have about your company, its products or services, Branding Your Business will reveal just what you need to do to create and manage successful brands, enabling you to improve profits and leave your competition standing.
BOOK DETAILS :
Paperback, 272 Pages, Dimensions 234 x 153 MM Language English.
CONTENTS INCLUDE :
Part 1: The brand, the whole brand and nothing but the brand
1. Just what is a brand, and who is the customer?
Part 2: Understanding emotion
2. Branding the heart as well as the head
Part 3: Perception is reality
3. How perception creates emotion
4. Perception and long-term memory
Part 4: Making sense of the senses
5. Foreground and background
6. Looking like your brand
7. Your BodyBrandTM
8. Talking the walk
9. Putting your brand on the right track
10. The sweet smell of brand success
11. Branding the taste buds
12. Brand touch and feel
Part 5: Innovation
13. Building your Brand Halo™
14. Your Brand Halo™ Handbook
Part 6: Communicating your brand
15. Your Brand Halo™ Storybook
16. Creating your Brand Halo™ Storybook
17. Final thoughts
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