You create ads and choose keywords, which are words or phrases related to your business. Get keyword ideas
When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.
People can simply click your ad to make a purchase or learn more about you. You don't even need a web page to get started – Google will help you create one for free. It's that easy!
Cost per click advertising needs sophisticated tracking so that you can see which adverts are profitable, depending on the conversion rate and the products sold
@UK PLC provides you with the tools to manage your cost per click advertising, or we can run your programs for you.
Internet advertising has moved over the years from banner adverts where
Banner adverts on a per impression basis are the most uncertain, since have no idea how many customers are interested, and though you can track click through rates, it is much less certain than purchasing the traffic.
Cost per click guarantees the traffic, however you have to be very careful about sources and how much you pay. Since drop out rates from different sources will vary enormously, and cheap clicks may not mean cheap sales.
Cost per sale takes away the uncertainty. You know exactly how much you are going to pay for each sale, and are back in control of your profitability.