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Google AdWords

Google are providing over £ 15 million in free adwords as part of the launch of the new @UK PLC site.

Collect your free Google online advertising voucher now

Login to the @UK PLC Control Centre to update your site, and collect your AdWords Voucher.


Claim your free Google online advertising voucher now

Login to the Google AdWords site to claim your voucher


What is Google AdWords?

With Google AdWords, you can create and run ads for your business, quickly and simply. Run your ads on Google and our advertising network -- no matter what your budget, you'll only pay when people click your ads.

Learn about AdWords

You create your ads

You create ads and choose keywords, which are words or phrases related to your business. Get keyword ideas

Your ads appear on Google

When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.

You attract customers

People can simply click your ad to make a purchase or learn more about you. You don't even need a web page to get started – Google will help you create one for free. It's that easy!

Cost per click advertising

Cost per click advertising needs sophisticated tracking so that you can see which adverts are profitable, depending on the conversion rate and the products sold

@UK PLC provides you with the tools to manage your cost per click advertising, or we can run your programs for you.

Internet advertising has moved over the years from banner adverts where

  • you pay per impression, through
  • cost per click to
  • cost per sale.

Banner adverts on a per impression basis are the most uncertain, since have no idea how many customers are interested, and though you can track click through rates, it is much less certain than purchasing the traffic.

Cost per click guarantees the traffic, however you have to be very careful about sources and how much you pay. Since drop out rates from different sources will vary enormously, and cheap clicks may not mean cheap sales.

Cost per sale takes away the uncertainty. You know exactly how much you are going to pay for each sale, and are back in control of your profitability.