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Advertising
Use Cost per sale advertising to maximise sales
Cost per sale advertising puts you back in control over profitability, because you know exactly what you are going to pay for each sale
Goods and services that are e2class classified are eligible for cost per sale advertising starting from 10p per sale
Cost per click advertising
Cost per click advertising needs sophisticated tracking so that you can see which adverts are profitable, depending on the conversion rate and the products sold
@UK PLC provides you with the tools to manage your cost per click advertising, or we can run your programs for you.
Internet advertising has moved over the years from banner adverts where
- you pay per impression, through
- cost per click to
- cost per sale.
Banner adverts on a per impression basis are the most uncertain, since have no idea how many customers are interested, and though you can track click through rates, it is much less certain than purchasing the traffic.
Cost per click guarantees the traffic, however you have to be very careful about sources and how much you pay. Since drop out rates from different sources will vary enormously, and cheap clicks may not mean cheap sales.
Cost per sale takes away the uncertainty. You know exactly how much you are going to pay for each sale, and are back in control of your profitability.